Privacy policy

This Privacy Policy describes how Bike Yard Online (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.bikeyardonline.co.uk (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

Collection and Use of Personal Information

We obtain personal data in several ways when you interact with our website. This includes information gathered automatically during browsing, details you provide when making a purchase, and any information shared when you contact us directly. Within this Privacy Policy, “Personal Information” refers to any data capable of identifying an individual, whether on its own or when combined with other information. The sections below explain the categories of data we collect, how it is obtained, and why it is used.

Device Data

Information collected
This may include your browser type and version, IP address, time zone, cookie identifiers, pages or products viewed, search activity, and how you navigate and interact with the website.

Why we collect it
Device data helps ensure the website functions correctly on your device and allows us to analyse usage patterns so we can improve performance and user experience.

How it is collected
This information is gathered automatically through technologies such as cookies, log files, web beacons, tags, and tracking pixels when you access the website.

Who it is shared with
For operational and analytical purposes, this data may be shared with our platform provider Shopify and with Google.

Order Data

Information collected
When you place an order, we collect details such as your name, billing and delivery addresses, payment information (including card details or PayPal information), email address, and telephone number.

Why we collect it
This information is required to fulfil our contractual obligations to you. It allows us to process payments, arrange delivery, provide order confirmations and invoices, communicate about your purchase, assess potential fraud risks, and, where permitted, send relevant updates or marketing communications.

How it is collected
You provide this information directly during checkout or account creation.

Who it is shared with
Order data is processed through our service providers, including Shopify and PayPal.

Customer Support Data

Information collected
If you contact us for assistance, we may collect identifying and contact details such as your name, addresses, payment-related information where relevant, email address, and phone number.

Why we collect it
This information enables us to respond to enquiries, resolve issues, and provide customer support.

How it is collected
Supplied directly by you when requesting assistance.

Who it is shared with
This information is not shared with third parties for business purposes.

Tracking and Analytics Data

Information collected
This may include IP address, browser characteristics, on-site behaviour, and other interaction data linked to website usage.

Why we collect it
We use this information to better understand visitor behaviour, measure marketing performance, and deliver more relevant advertising through platforms such as Google.

How it is collected
Data is automatically captured using server-side tracking technology provided by Stape.io, which sends event data directly to advertising and analytics platforms to improve measurement accuracy.

Who it is shared with
Analytics and advertising partners, including Stape.io and Google, receive this data in accordance with their respective privacy policies.

Sharing Personal Information

We share your Personal Information with service providers to assist us in delivering our services and fulfilling our contracts with you, as outlined above. For example:

• We use Shopify to power our online store. You can learn more about how Shopify handles your Personal Information by visiting their privacy policy at Shopify Privacy Policy.
• We may disclose your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information we receive, or to protect our rights.
• We advertise through Google. This company uses personal information to analyse marketing data.
• After making a purchase, you may receive an email inviting you to leave a review on platforms such as Trustpilot or Judge.me. We process this data based on our legitimate interest in gathering customer feedback and improving our services. You can opt out of receiving these requests at any time by clicking the unsubscribe link in the email or contacting us.
• If you choose to make a purchase from us using a loan, we will share your information with our lending partner Buyline Ltd. We will only do this with your consent. For information about how Buyline processes your information, please visit: https://www.buyline.co.uk/privacy-policy/
• In some cases, where we are unable to fulfil a product or service directly, we may refer you to a trusted third party who can assist. If this occurs, we may share limited personal information (such as your name and contact details) with the third party solely for the purpose of facilitating the referral or fulfilling your request. This is done in accordance with applicable data protection laws and based on our legitimate interest in supporting customer needs and business operations.

Behavioural Advertising

As mentioned earlier, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may interest you. For example:

• We use Google Analytics to understand how our customers use the Site. You can learn more about how Google uses your Personal Information here. To opt-out of Google Analytics, click here.
• We share information about your use of the Site, your purchases, and your interactions with our ads on other websites with our advertising partners. This information is collected and shared directly with our advertising partners and sometimes through cookies or similar technologies, subject to your consent based on your location.
  
• We use server-side tracking via Stape to enhance the precision of behavioural advertising. This technology enables us to securely and directly share data about your interactions with our Site with our advertising partners. This allows us to better tailor ads to your interests and measure campaign performance more effectively. To opt out of targeted advertising, please contact us using the contact details blow, or to learn more about how Stape processes your data, you may visit their privacy policy here.

For more details on how targeted advertising works, you can visit the Network Advertising Initiative's (NAI) educational page here.

You can opt out of targeted advertising through the following links:

• GOOGLE

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal here.

Using Personal Information

Your personal data is used to operate and provide our services effectively. This includes managing purchases made through the website, handling payments, arranging delivery and order fulfilment, and communicating with you about products, services, updates, or promotional offers that may be relevant to you.

Legal Grounds for Processing

Where the General Data Protection Regulation (GDPR) applies, and you are based within the European Economic Area (EEA), we rely on one or more lawful bases when processing personal information. These may include:

• permission you have given us to use your data;
• the necessity of processing in order to fulfil a contract between you and the website;
• compliance with applicable legal or regulatory obligations;
• protection of essential interests where required;
• tasks carried out in the public interest; and
• our legitimate business interests, provided these do not outweigh your rights and freedoms.

Data Retention

Information connected to orders placed through the website is retained as part of our business records unless you request that it be removed. Details about requesting deletion of your data can be found in the section titled “Your Rights”.

Automated Processing

Individuals within the EEA may object to decisions made solely through automated processing, including profiling, where such decisions produce legal effects or significantly impact them.

We do not use customer data for fully automated decision-making that produces legal or similarly significant consequences. However, our service provider, Shopify, uses limited automated measures designed to reduce fraudulent activity. These measures do not materially affect you and may include:

• short-term blocking of IP addresses linked to multiple failed payment attempts, typically lasting several hours; and
• temporary restrictions applied to payment cards associated with those IP addresses, generally remaining in place for a few days.

Your Rights

Cookies

A cookie is a small text file stored on your device when you access our website. We use several categories of cookies, including those required for core functionality, site performance, marketing purposes, and integration with social media or external content. These technologies help the website recognise your preferences and activity, such as selected settings or login status, so that you do not need to provide the same information repeatedly when moving between pages or returning at a later time. Cookies also allow us to understand how visitors interact with the site, for example by identifying whether users are visiting for the first time or returning regularly.

The cookies listed below are used to improve how the website operates and to support the delivery of our services.

 

Necessary cookies for the store to function

Name	Function
_ab	Used in connection with access to admin
_secure_session_id	Used in connection with navegation through a storefront
cart	Used in connection with shopping cart
cart_sig	Used in connection with checkout
cart_ts	Used in connection with checkout
checkout_token	Used in connection with checkout
secret	Used in connection with checkout
secure_customer_sig	Used in connection with customer login
storefront_digest	Used in connection with customer login
_shopify_u	Used to facilitate updating customer account information

 

Reporting and Analytics

Name	Function
_tracking_consent	Tracking preferences
_landing_page	Track landing pages
_orig_referrer	Track landing pages
_s	Shopify analytics
_shopify_fs	Shopify analytics
_shopify_s	Shopify analytics
_shopify_sa_p	Shopify analytics relating to marketing and referrals
_shopify_sa_t	Shopify analytics relating to marketing and referrals
_shopify_y	Shopify analytics
_y	Shopify analytics

 

Cookies may remain on your device for different lengths of time depending on their type. Some cookies operate only during your visit and are automatically removed once you close your browser. Others stay stored on your device for a longer period and continue to function until they reach their expiry date or are manually deleted. The majority of cookies we use fall into this latter category, with lifespans ranging from roughly half an hour to up to two years after being placed on your device.

You can manage how cookies are used through a variety of controls available to you. Please note, however, that disabling or deleting cookies can affect how the website performs. Certain features or sections may not work correctly or may become unavailable as a result.

Web browsers usually allow cookies by default, but you can adjust your preferences at any time within your browser settings, commonly located in menus such as “Settings”, “Tools”, or “Preferences”. Guidance on changing these settings, as well as instructions for restricting or removing cookies, can normally be found in your browser’s help documentation or on independent resources such as www.allaboutcookies.org.

Be aware that preventing cookies from being stored does not necessarily stop all information sharing with third parties, including advertising providers. If you wish to limit how these organisations use your data or exercise your available rights, please consult the relevant instructions outlined in the “Behavioural Advertising” section of our privacy policy.

Do Not Track

There is currently no universally accepted standard governing how websites should respond to “Do Not Track” browser signals. For this reason, our data collection and processing practices remain unchanged when such a signal is detected.

GDPR

Individuals located within the European Economic Area (EEA) are entitled to certain rights regarding their personal data. These include the ability to request access to the information we hold about you, ask for inaccuracies to be corrected, have your data updated or deleted, and obtain a copy of your information for transfer to another service provider. If you wish to make use of any of these rights, you may do so by contacting us using the details listed below.

Your personal data is first handled within Ireland and may subsequently be transferred to locations outside the EEA for storage and operational purposes, including servers based in Canada and the United States. Further information about the safeguards applied to these international transfers, and how they comply with GDPR requirements, can be found in Shopify’s GDPR Whitepaper.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at hello@bikeyardonline.co.uk or contact us at 124 City Road, London, EC1V 2NX.

For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.

Bike Yard Online is a trading name of JJ Ireland Ltd.

Company Reg No: 15690988

VAT Reg No: 477291162

 

Last updated: 02/03/2026